Kids and Magazines – a Growing Trend
Posted in Bag by andrea
May 19th, 2012
Looking for something special for your kids this year? One of the hottest new kid gift ideas this holiday season is a magazine subscription. Magazines, always a staple with adults, have been moving into the children’s markets in droves. Where once there were a couple of magazines aimed at children, there are now dozens to choose from, and they’re aimed at kids in every age group with all sorts of interests.
When I was growing up in the 60s, there was essentially one children’s magazine – Highlights for Children. As you got older, there were a few more choices aimed at teens and very gender specific – if you were a boy, someone was bound to get you a subscription to Boys’ Life, especially if you were a Boy Scout. If you were a girl, you had a wider choice – Seventeen for the “fashionista” (long before the term was coined) and Teen for us “regular girls”. Of course, the biggest category of magazines aimed at teen girls was the fanzines – Tiger Beat and their ilk, featuring interviews with the hot boys and gatefold posters of our favorite boy bands and teen heartthrobs.
Of course, there was Scholastic Magazine, delivered to classrooms around the country for use in education about current events, but that hardly counted because, well, it might as well have been a textbook. Other than that, magazines aimed specifically at the children and youth market were relatively rare – which may account for the longevity of the good children’s magazines – Boys’ Life has been around since 1911, and Highlights for Children almost qualifies for the senior citizen discount.